CCO DESIGNS, LLC - CREATIVE ART DIRECTOR AND PRODUCTION MANAGER - JULY 2009 - PRESENT

Designed 24 newsletters yearly for Quality Health Plans in both English and Spanish. Designed over 60 direct mail campaigns for various Medicare companies, including Blue Cross and Blue Shield, Coventry Health Plans, Optimum, Care Source, Florida Health Care Plans and AdMed Health Group. Managed creative and editorial workflow through all stages of production to ensure that each brochure and newsletter received Medicare Compliance approval.

Designed start up magazine - South Florida Opulence Magazine, a quarterly magazine from start to finish (120 pages). Designed and created layouts for the first 5 issues. Designed the magazine’s media kit, website (www.southfloridaopulence.com) powerpoint presentations, invitations, and advertisements. Designed HTML e-mail marketing campaigns and updated website on a quarterly basis. Designed and wrote copy for advertisements for various organizations. Ensured that all products followed corporate branding standards. Assisted in obtaining competitive printing quotes to control expenses.

Designed start up magazine template for the Case Management Society of America (CMSA TODAY magazine) as well as the magazine’s media kit. Designed premier issue and created the branding style guide for the publication to follow.

Designed 32 page book - Substance Abuse Handbook for Behavioral Health Central. Designed book cover, interior pages and media kit. Created web banner ads and updated web feature art on a daily basis for www.behavioralhealthcentral.com and www.therapeuticmarketing.com

DORLAND HEALTH, A CONTEXO MEDIA COMPANY - (Currently owned by Access Intelligence) CREATIVE ART DIRECTOR, MAY 2005 - JULY 2009)

Designed and created start up publication, Case In Point Magazine. Responsible for all phases of the design, including establishing the style and tone and ensuring that departments and features adhered to the larger branding standards of each edition. Responsible for the overall creative vision of Case In Point Magazine and www.dorlandhealth.com. Updated weekly blog for Case In Point Weekly. Worked directly with editors to develop a visually esthetic design for the magazine’s branded format. Collaborated with internal departments in the creation and implementation of HTML e-mail sales campaigns. Responsible for brand concept, design, presentation, execution, and production of all projects. Designed The Case Management Resource Guide as well as assisted in the production of each directory

Managed 5 graphic designers with the design of HTML e-mail sales and marketing campaigns, e-newsletters, direct mail, advertisements, magazines, catalogs, directories, white papers, proposals, sales aids, brochures, media kit and online graphics. Designed over 60 annual directory covers and all marketing materials for the Medical Coding division of Contexo. (www.codingbooks.com). Provided mentorship, guidance, and support to other artist within the group. Production Manager from 2005-2007 - responsible for obtaining competitive quotes for all printed material. Created all trade show materials for both divisions of the company.

AMERICAN LAWYER MEDIA - CREATIVE ART DIRECTOR, MAY 1995 - APRIL 2005

Managed 8 graphic designers with the production of The Legal Intelligencer, a daily newspaper, The Pennsylvania Law Weekly, a weekly newspaper and The Delaware Law Weekly, a weekly newsletter. Constructed and formulated branding standards for each designer to follow. Created procedures, templates and style sheets for over 50 supplemental publications. Managed the creative process of all printed materials, including promotions, brochures, direct mail, book covers, newsletters, advertisements, illustrations, media kits and magazines. Conducted meetings with advertisers to develop concepts for their advertising packages. Provided marketing support to sales team by creating brochures, direct mailings, media kits and trade show materials. Designed 12 magazines on a yearly basis and designed all directory covers, including The Philadelphia Legal Directory.

ADVANCE MAGAZINES - MERION PUBLICATIONS - SENIOR GRAPHIC DESIGNER, APRIL 1992 - MAY 1995

Designed Advance For Directors in Radiology and Oncology magazine. Responsible for the entire look and feel of a monthly magazine, approximately 84 - 172 pages. Conceptualized, organized, art directed, produced and directed photo shoots. Supervised the design staff and collaborated with editorial, production, marketing, sales and licensing departments to build cohesive brand identities across all platforms.

LEGAL COMMUNICATIONS - SENIOR GRAPHIC ARTIST, OCTOBER 1991 - APRIL 1992

Administered the implementation of the Macintosh computer system for two newspapers, designed templates, and established standards for both publications to follow. Designed all marketing materials including brochures, direct mailings, trade show materials, and media kits. Sole designer, from thumbnails to finished camera-ready artwork, for all in-house advertisements for both publications.

BECKETT CORPORATION - SENIOR GRAPHIC ARTIST, MARCH 1989 - SEPTEMBER 1991

Designed over-the-counter pharmaceutical labels using traditional production methods (cut and paste, lino type, mechanicals). Performed all press checks on all labels printed. Established color acceptability ranges and maintained ink mixing data while preforming all press checks. Assisted the Director of Quality Control in achieving ISO Certification. Responsible for the operation of the Spectrophotometer and associated software.